Ricks, Matthew

matthew.g.ricks@ampf.com

Financial Advisor at Ameriprise

I believe access to financial advice should not be restricted based on your wealth and that planning within all aspects of your financial life is essential to your financial health. I help clients achieve this through a rigorous process where we identify and prioritize your life goals, their corresponding time frames, allocate available and future monies, and lastly select the investments that align with each goal. This process allows you to shift from being consumed by the day-to-day movements of markets to a more focused long-term perspective of how you want live your life.

Establishing an Online Presence or I Saw You Online

Establishing an Online Presence or I Saw You Online by Dave Bresler

It was at an Around the Horn session last month that someone proposed a question dealing with an issue that, although years in the making, still seems new to many people. 

We’re a unique company and we want to go about establishing a web presence in the best way possible. How do we do it?

The first suggestion was to produce some content on video—for the website, for YouTube, and for newsletters. People now are searching videos more than they’re searching text-based content. So the smart marketer should have videos “out in the ether.” Also, be sure to obtain some video testimonials from your happy clients. Testimonials, in general, get a lot of attention from potential clients, but video testimonials even more so. 

Another suggestion for making your site visible is also useful in helping to bury any negative publicity. Search Engine Optimization, or SEO, is the practice of using certain keywords to elevate your position in search engine results—and the most popular search engine by far is Google. By elevating the content you author and approve of, negative entries get relegated to the back of the line. 

The next suggestion was to establish a blog and send out newsletters. “It doesn’t have to apply to everybody all the time but it should apply to you all the time.” Again, the idea is to put things out into the ether: if you write it, they will come. 

The option of paid advertising was also brought up—not on traditional media, but using Google AdWords. AdWords are flexible tools that target users based on their browser history and the search terms they use. It can be used for local, regional, and national campaigns, and offers several distinct products from Pay-Per-Click to targeted, interactive banner ads. 

One attendee suggested coming up with a punchy, pithy tagline to adorn the space underneath the company’s logo. Think: “Just Do It.” 

Even though it is not a strictly online activity, attending networking events is the icing on the cake. First, it benefits you by placing you in the same room as potential clients. Networking events also provide excellent forums for you to speak about your industry and whatever it is you are doing that sets you apart. Furthermore, along with your blogs and newsletter, networking allows you to establish yourself as an expert in your field. 

What are your strategies for establishing an online presence?

Dave Bresler
President of Network!Network!
Phone: 914-924-1297
Contact us using this online form.

Smith, Izak

izaksmith@IM-Financial.com

Weiss, Marc

mweiss@snb.com

Blumenfeld, Michael

mike@milesquareinsurance.com

Weiss, Ken

Ken Weiss, JD, CFP®

Sackowitz, Adam

ajsackowitz@katzmelinger.com

Adam represents both individuals and businesses in employment law matters, which provides him with a valuable perspective into the needs and concerns of both employees and the companies for which they work. He regularly handles cases involving discrimination, retaliation, and wage and hour regulations, negotiates severance agreements, and consults with business owners to ensure that their companies comply with all applicable federal, state, and local laws. In addition to his employment law practice, Adam represents clients in commercial litigation, collections, and judgment enforcement. Please reach out to Adam at his contact information below if you have any questions about your rights and/or obligations under the law.

How Do You Create Depth Within Your Organization?

How Do You Create Depth Within Your Organization? by Dave Bresler

As a business owner, what happens if you want to take some time away from the daily operations of your business? Do you have someone with whom you are confident in their abilities to handle the reins, to manage the helm?

You must find subordinates who can fill in for you if you go on vacation (or so you can go on vacation). You will also need support if you and/or members of your family fall ill, or if you have other obligations that must be honored.

Here are a few suggestions on finding that right person to fill your shoes in your absence:

  • “Don’t simply delegate; teach them how to run the business. This will inspire and generate leaders rather than people who just ‘do the job.’”
  • “When a subordinate comes up with solutions, they own it.”
  • “Infrastructure and Process will enable both your time away and also contribute to an exit/succession plan.”
  • “Identifying the right person, obviously, is critical to the success of this process.”
  • “Find people who can deal with people and then train them to do the technical work.”
  • “Look in odd places – waiters, service personnel who come to support your business.”
  • “Communicate and be transparent: What are the possibilities? What do they need to improve in order to be considered? What is happening in the marketplace and in the business that they should be aware of?”
  • “Create an atmosphere where everyone is valued for who they are. The cream will rise.”

Avoid burnout and find someone to take the reins so you can rest and recharge your batteries. For more tips and ideas, visit Network!Network!

Dave Bresler
President of Network!Network!
Phone: 914-924-1297
Contact us using this online form.

Matthews, Laura

lmatthews@matthewsco.com

Laura Matthews, CPA

Senior Manager

Matthews & Co, LLP

Certified Public accountants

 

We are a full-service Accounting firm licensed in NY. We offer a broad range of services for business owners, executives, and independent professionals. We are affordable, experienced, and friendly.

 

See our updated website and newsletter at www.matthewsco.com

Is Cold Calling Giving You the Chills?

Is Cold Calling Giving You the Chills? By Dave Bresler

{Read in 2.5 minutes} How do we get back to a less digital, more personal kind of marketing? It used to be possible to reach a potential client by picking up the phone and – if you could convince the gatekeeper to put you through – you could gain a brand new connection.

Read more

Trivedi, Naman

ntrivedi@supportingstrategies.com

Galante, Dennis

dgalante@bondnewyork.com

“Mr. Manhattan”

A proud native New Yorker who loves New York City Real Estate. I’m passionate about my work and inspired by my clients. I specialize in New York City Investment property, residential cooperative and condominium sales at Bond New York Real Estate. I welcome the opportunity to find you the perfect new home or attain the most value for your current property.
I am your neighbor.  I am your expert.

 Dennis Galante

Licensed Real Estate Salesperson

DENNIS GALANTE

NYC Residential Real Estate

Bloom, Mark

mbloomatty@gmail.com

Bader, Lew

lew@counselinginschools.org

Lew Bader is Finance Director at Counseling in Schools, a nonprofit organization located in New York City.  CIS provides counseling services to more than 25,000 students across 70 schools in the five boroughs.  This is accomplished by embedding professional social workers within the schools for the entire school year and having them become part of the fiber of the school community. Going beyond simply meeting with a student for an hour a week, CIS delivers programs for entire groups of students, provides outreach to parents and conducts professional development training for teachers and administrators.  The staff of CIS helps children develop their resilience so that they can thrive in school and succeed in life.

lew@counselinginschools.org

Lew Bader is Finance Director at Counseling in Schools, a nonprofit organization that provides counseling to more than 25,000 students and professional development services to teachers and administrators in New York City.

Diehl, Glenn

Glen Diehl

President

Skyline Genesis Event Marketing

 

 

Portable, Custom Modular Designer/Producer, Full Service Exhibit Management

Skyline Genesis Event Marketing is the authorized New York City/Westchester/Rockland County dealer for Skyline Exhibits, a global leader within the trade show industry. Established in 1980, Skyline is THE source for remarkable face-to-face marketing experiences. Skyline offers trade show and event exhibits to match any size and budget, ranging from tabletop displays and portable displays to modular inline exhibits and large-scale island exhibits. Skyline makes over 20 different exhibit systems, including pop ups, banner stands, panel systems, fabric structures, truss and other structural, custom modular exhibit systems. Turn-keyExhibit Management services include storage, preps, inspections and show services. Our Skyline team is over 1,500 strong and is always ready to provide exhibitors expert worldwide service and support in 128 design centers in 31 countries.

As North America’s leading exhibit system builder, Skyline exhibits are known for their high quality, great design, cost-saving portability, and innovative functionality. Our history of creativity, innovation, and performance includes over 100 patents and winning all the major U.S. exhibit industry awards, including Best of Show at Exhibitor Show and TS2. Skyline Genesis Event Marketing doesn’t just build booths; we build businesses by hosting progressive marketing seminars and by supporting pre/at/post show promotions, trade show staff training and lead generation/management.

SkyGEM locations include a convenient Design Center/Showroom in Manhattan, a F2F Marketing Center/Showroom in Chestnut Ridge, NY and our Main Showroom/Operations facility located in Secaucus, NJ. Email info@skylinegenesis.com or call us at 212.647.7600 for more information.

gdiehl@skylinegenesis.com

212-647-7600 x112